September 20, 2016


We are pleased to share with you an article published this month by Jonathan Bues for the Watch Journal about William Massena, a long time passionate collector. His knowledge and love of the watchmaking industry along with his years of collecting have given him a wonderful overall view of the world of watches. Laurent Ferrier is thrilled to be part of Massena's collection.

William Massena

"I suppose I've always been interested in watches," says William Massena. "I started on my own collecting path early in life. I grew up in Switzerland, so they were everywhere, of course."

A former investment banker known throughout his adopted home of New York and internationally for his wide-ranging watch collection and his impish personality, Massena is one of those lucky few who have made a career out of a hobby. His earnest interest in watches led him to become an expert whose knowledge remains in high demand.

"I discovered Time Zone, where I've worked for years as a moderator and director, because years ago it was the only place on the internet to share information about watches. Back then when you typed "Rolex" into Altavista, an early precursor to Google and Yahoo, Time Zone was the first page that came up."

Over the years Massena has worked for various auction houses, where his substantial knowledge of horology and its history have been put to good use. For a time he even ran Antiquorum, the auction house devoted solely to fine watches. That position brought him back to his birth country, but after years in the Big Apple he found that Geneva was no longer to his taste, and he returned to the States.

Article William Massena Page 1

Massena's reputation among watch insiders derives mainly from his long career at Time Zone, the internet forum where he is currently managing director. In that capacity, he travels annually to Baselworld, where he meets with brands to view the latest novelties and cover the industry. Over the years Massena witnessed the conservative Swiss watch industry gradually change its view of the internet as a medium for publicizing its wares. "When we first went to Basel, many of the brands turned up their noses at us," says Massena. "To the Swiss in the '90s, the internet was basically synonymous with porn; only a few of the more daring executives understood that we were in fact enthusiastic customers and collectors who had found a tool to teach each other about their products."

Article William Massena Page 2

Massena's first watch, a timepiece still in his collection, is a vintage Omega given to him by his mother when he was only six years old. It was on that watch that he learned to tell time and gained a lifelong interest in timekeeping. He began collecting watches immediately after receiving his first paycheck. Because he started buying up the watches so early, before the market for collectible watches was quite so mature, Massena has seen prices rise to levels unforeseeable when he was in his 20s.

"It's too bad in a way, because it used to be that the guy who had the most enthusiasm and the most knowledge got the watch. Now it's almost always the guy with the most money. Some of the prices are crazy."
William Massena page 4

Different types of watches have held Massena's interest over the years. Vintage Rolex and Patek Philippe have held prominent positions in his watch drawer, and many of the best of these remain in his collection. These days, though, Massena says he is most interested in vintage military watches and independent watchmakers. Particularly the latter, because there always remains the chance to discover new talent, transporting him back to the early days of collecting, when it was all fresh and exciting.

Jonathan Bues

June 2, 2016


This design was born from the collaboration between Laurent Ferrier and one of its exclusive retailers, Swiss FineTiming. It is a great pleasure for Laurent Ferrier to have shared this moment of creativity with Swiss FineTiming and to introduce this new limited timepiece.

Galet Square Swiss FineTiming Vintage America I

The Galet Square micro-rotor with “échappement naturel” in steel offers a two-tone sector dial typical of the late 1930s and unique lugs specially created for this limited edition of 10 pieces.

A distinctive dial

For this special edition, Laurent Ferrier offers a new composition of space on its exceptional sector dial, while respecting the aesthetic codes of its collection. The harmonious division between an outer circle with a circular satin-brushed finish and a central zone with a vertical satin-brushed finish lends the dial this two-tone effect.

The space is marked out by a black nickel gold slender and delicately accentuated raised chapter ring featuring curved markers paying a distinctive nod to the brand’s iconic drop-shaped hour-markers. This new dial is punctuated with black nickel gold Arabic numerals at 9, 12 and 3 o’clock and an applied chapter with a round cabochon cut finish, polished manually offering a beautiful volume effect and focus firmly on readability. The outer rail is complemented by blue painted Arabic numerals.

The small seconds echoes the central theme, thereby endowing this model with a perfect balance entirely respectful of the pure lines and the principles of readability cherished by Laurent Ferrier. The “assegai-shaped” gold hours and minutes hands, treated with ruthenium are stamped in order to achieve the extreme slenderness of Laurent Ferrier model; while the baton-type seconds hand set the perfect finishing touches.

A unique case

To highlight the unique nature of this model created specifically for Swiss FineTiming, Laurent Ferrier is revisiting its lugs offering a unique design featuring a side decoration. The timepiece is fitted with a ball-shaped winding-crown ensuring smooth and pleasant handling. The back sapphire was treated to reveal on the inner part, the Swiss FineTiming logo. The back bezel shows the number of the timepiece out of ten. Its water resistance is guaranteed to a depth of 30 metres.

Once again, Laurent Ferrier testifies to its determination and its ability to create models imbued with a pure aesthetic while also giving a preference to “bespoke” interpretations for unique occasions.
Download the press release and high resolution images here

October 20, 2015


The Galet Square, stylish design but natural evolution of the original Galet, comes back with a new autumn colours look after the sunburst gold-toned dial. Photo courtesy of: Bexsonn. For this new version, Laurent Ferrier treats its Galet Square with an autumn sun 5N red gold-toned colour, with copper glints thanks to the vertical satin-brushed finish that is a favourite with Laurent Ferrier. This dial also features the 11 typical drop-shaped white gold hour-markers. This distinctive look, which combines a vintage style by its colour and a contemporary appearance with a well-kept design, is complete by a chestnut coloured alligator strap. The movement is still the self-winding FBN 229.01 calibre with unidirectional pawl-fitted micro-rotor and a three-day power reserve. LF_GALET SQUARE AUTUMN_WEBSITE

October 20, 2015


This week, LAURENT FERRIER participates in the 1st edition of Dubai Watch Week. DWW-logo Organized by Ahmed Seddiqi & Sons, Dubai Watch Week offers a journey of discovery into the world of fine watchmaking, through cultural and educational experiences. Come and meet our team at the Dubai International Financial Center, Gate village 3 until the 22nd of October. The watches selected at the GPHG are exhibited there. This is the opportunity to see the Galet Square blue has been shortlisted in the “Men's Watch” category in the upcoming Geneva Watchmaking Grand Prix. LF_GALET SQUARE_BLUE

September 1, 2015


For the third consecutive time, Laurent Ferrier has decided to support research on Duchenne muscular dystrophy. Making_of__onlywatch2015_once_again_... The Monegasque Association against Myopathies and the Monaco Yacht show organized for the tenth consecutive time, a charity designed to raise funds for research into Duchenne muscular dystrophy. This auction involving the biggest watch brands in the world will take place in November 7th, 2015 in Geneva. For this occasion, Laurent Ferrier has designed a brand new model, totally original ... Honored_to_support__onlywatch2015_with_this_steel__GaletSquare_an_unprecedented_two-tone_sector_dial_and_unique_lugs_specially_created_for_the_occasion._Hope_to_see_you_on_November_7th_for_this_major_charity_auction_  

September 1, 2015

LAURENT FERRIER & Le Carré des Horlogers

In the twilight of his 5 years, Laurent Ferrier is proud to inform you of its participation in a very prestigious show. From 2016, you will have the pleasure of seeing our colors at an event so far reserved for few selected luxury watch brands. This event, which has just celebrated its 25 years, will now have the pleasure of welcoming 9 independent brands of Haute Horlogerie. High point of watchmaking, this event is none other than the Salon International de la Haute Horlogerie. We will meet you with pleasure at the "Carré des Horlogers", inside of the SIHH, from January 18th  to 22nd, 2016. visuel-sihh-2015

July 3, 2015


William and Son Bruton Street Store Over the last fifteen years William & Son, our London retailer, has established itself as one of the most distinctive, and the most definitively British, of luxury goods companies; a master maker and retailer. The company begins a new chapter in its history with the opening of its 8,600 sq ft boutique department store in Mayfair"s Bruton Street. Congratulations! IMG_0872

July 3, 2015


Les galets – Samivel
Adapted from the French poem “Pebbles” by Samivel
On a pebble beach,
tell me what you see?
Pebbles as far as the eye can reach,
All apparently very much alike,
yet a closer look shows
that some are round and others square,
golden, garnet, jade, multicoloured…

At Laurent Ferrier,
some are round and others square
… gold and steel
LF_GALET SQUARE_PROFIL 2 The Galet (pebble). Laurent Ferrier's signature, is being reinterpreted. At Baselworld 2015, Laurent Ferrier unveils its new model: the Galet Square. Technically speaking, the original Galet has become a square leaning towards a cushion shape. Laurent Ferrier has devoted particular attention to the aesthetic harmony of the model. The flowing lines designed five years ago by Laurent Ferrier have been maintained and are now housed within a new case that reprises every subtle detail. The difficulty of the exercise lay in preserving this aesthetic signature while gently shifting it towards new lines. The Galet Square, measuring 41 x 41 mm, is intended to assert a bolder presence on the wrist than the models that inspired it. This is also the first time that Laurent Ferrier is introducing a steel case. The Galet Square, which is joining the brand’s regular collections, thereby opens up a whole new creative era for collections that had thus far been crafted only from rare and precious metals. LF_GALET SQUARE_BLUE The movement is still the self-winding FBN 229.01 calibre with unidirectional pawl-fitted micro-rotor and a three-day power reserve. This is the third in-house movement developed, assembled and adjusted in the Laurent Ferrier workshops. It is equipped with silicon escapement featuring double direct impulse on the balance.

May 19, 2015


For its fifth anniversary, Laurent Ferrier pays a delicious tribute to its four exclusive movements. chocolat2 To celebrate this milestone, a special series is infused with a truly delectable flavour. A keen devotee of the cocoa bean and all it implies, Laurent Ferrier reinterprets the dial of each model in chocolate tones. All models of the LAURENT FERRIER collection will be equipped with an intense chocolate brown dial graced with white chocolate-toned hour-markers.

May 19, 2015


Maison PLO_soleil2 The Atelier Laurent Ferrier has relocated to a charming historical listed building at the heart of the village of Plan-les-Ouates, near Geneva. Renovated to meet the requirements of high-end production, this workshop is entirely dedicated to the technical performance of the in-house developed and assembled calibres. It gives pride of place to new technologies, without renouncing traditional micromechanical principles. We would be pleased to welcome you for a visit…the doors are open!